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Sustainable Coaching
for Salons
We empower salon owners through proven success strategies by maximizing their discoverability on Google, structuring their salon operating systems for profitability, and connecting with today’s workforce where they are. Our aim is to help empower all salon professionals, from owners to stylists.
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Our Salon Coaching Story
At Uplift, we are dedicated to providing expert coaching and consulting to salon owners, focusing on aligning their business structure, enhancing team performance, and strengthening their marketing strategies. Our goal is to identify growth opportunities and implement sustainable solutions to ensure long-term success for salon businesses.
Steffan Bentley is a leader in the salon industry, bringing 18 years of experience to his role as the owner of Uplift Sustainable Salon Strategies and Apotheca Salon, a prestigious two-time Salon Today Top 200 Salon. As an Aveda Purefessional, Steffan combines his passion for sustainable beauty with advanced techniques to elevate both client experiences and stylist education.
Steffan's journey in the beauty industry is marked by his commitment to innovation and growth. He has adeptly integrated AI technologies into salon operations, utilizing AI-driven SEO and advertising strategies to attract 195 new clients a month and generate approximately $43,000 in new guest revenue each month. This strategic approach not only enhances client acquisition but also optimizes marketing efforts, significantly impacting salon profitability.
Beyond his technical expertise, Steffan is dedicated to fostering a culture of education and support within the beauty community. As the founder of Apotheca Academy, he empowers stylists through comprehensive training and mentorship, ensuring they have the tools to succeed in their careers. His role as a color educator and platform stylist further underscores his commitment to excellence and creativity.
Steffan's mission extends beyond the salon. He actively uplifts nonprofits, community organizations, local artists, and small businesses, reinforcing his belief in the power of collaboration and community support. He is passionate about representing and advancing the LGBTQ+ community, making every client feel unique and valued.
With a focus on elevating people and spreading positivity, Steffan Bentley embodies the spirit of innovation and compassion in the salon industry, constantly seeking opportunities for his team to shine and achieve recognition for their artistry and dedication.
Our Success at Apotheca
